Mr. Wheat Paste Teams Up With the Guggenheim Museum for a Landmark NYC Campaign

Mr. Wheat Paste recently partnered with the iconic Guggenheim Museumfor our very first campaign together, helping promote the museum's newest exhibition celebrating the world of pop art. As one of New York City's most recognized cultural institutions, the Guggenheim sought an eye-catching way to drive awareness and attendance for the exhibit, turning to outdoor wheat paste poster advertising to create buzz across the city.

Known for delivering impactful street-level campaigns, Mr. Wheat Paste executed a strategic wheat pasting campaign throughout all five boroughs of New York City. The campaign featured large-format 48x72 posters showcasing two unique designs. One creative highlighted the now-famous image of a duct-taped banana, while the second featured a bold blue design containing exhibition details and information for viewers interested in learning more about the show.

48×72 Wheatpaste Poster in New York City

Our team placed posters in some of Brooklyn's most vibrant neighborhoods, including Carroll Gardens, Park Slope, DUMBO, Williamsburg, and Bushwick. In Manhattan, the campaign reached audiences in the Lower East Side, Financial District, Meatpacking District, Midtown, the Upper East Side, and the Upper West Side, ensuring strong visibility among both locals and visitors.

By strategically positioning the artwork in high-traffic areas, the campaign transformed everyday streets into extensions of the exhibition itself. Each day, thousands of New Yorkers encounter the posters while commuting, shopping, and exploring the city, creating ongoing excitement and curiosity around the Guggenheim's latest pop art showcase.

This collaboration demonstrates the power of wheat paste poster marketing in New York City, combining the energy of street culture with one of the world's most celebrated museums. Through creative execution and neighborhood-focused placement, Mr. Wheat Paste helped bring the exhibition beyond the museum walls and directly into the heart of the city.

As New York continues to embrace public art and experiential marketing, campaigns like this showcase why wheat pasting remains one of the most effective forms of outdoor advertising, allowing brands and cultural institutions to connect with audiences in authentic and memorable ways.